Industry analysis: Henan hair products exports account for half of the country. Hair products can be divided into two categories according to the type of finished products: whole wigs and hair extensions (also known as hair pieces and hair extensions). Among them, the unit price of whole wigs is higher, but they are easy to wear and have a long service life (generally can be worn for more than 6 months). The unit price of hair extensions is lower, but they need to be processed in a barber shop before wearing, and the wearing period is short (generally about 1-2 months). According to the raw materials, they are generally divided into chemical fiber wigs and human hair wigs. Among them, although human hair wigs have many advantages such as high realism and long service life, due to the limited supply of raw materials, the price is higher than that of chemical fiber wigs. In addition, the technology of chemical fiber wigs is constantly improving, and the realism is getting closer and closer to human hair. In recent years, the growth rate of the chemical fiber wig market has been faster than that of the human hair wig market.
As a global processing and manufacturing base, China's wig exports account for more than 70% of the global supply. The domestic hair products industry clusters are mainly concentrated in Xuchang, Henan, Qingdao, Shandong and Shaoyang, Hunan, forming a complete industry chain from production to sales. Among them, Xuchang, Henan is known as the wig capital of China. The region is led by Rebecca Company, which brings together 112 hair products companies of a certain scale such as Longzheng and Shenlong, more than 900 individual production professionals, and nearly 150,000 employees in the hair products industry chain, making it the world's largest hair products production and processing base.
In 2017, the total export value of hair products from China was about 3.177 billion US dollars, a year-on-year decrease of 5.83%. North America is my country's largest main market, accounting for 40.26% of the export value, while the United States, as the main consumer market in North America, accounts for 39.9%. Africa is China's second largest hair product export consumer market, accounting for 34.8%. South Africa, Nigeria and Benin are the main markets in Africa, accounting for 27.3%, and the rest of the African countries account for 7.5%.